Methodology Mind Map

The research population for this study was drawn from multiple sources, both primary as well as secondary. The methodology was prompted through the issues and gaps identified while doing the readings.

Following is a brief description of the mind map that emerged as a sequential framework of the methodological pattern for undertaking the study.

Step 1: Desktop Research & Documentation Analysis: Reading up on available online, offline library documents (books, monographs, journals, URLs) helped to identify issues, gaps and develop perspective in order to find a focus/niche for researching the problem.

Step 2: Design and Conduct of Online Questionnaire and Sample Survey: Helped analyze WSF’s audience awareness, perception and attitudes in relation to participatory mechanisms and use of mediated communications at the WSF.

Step 3: One-to-One Discussion: This was further prompted by individual responses to the questionnaires, which helped to understand limitations of the methodological approach, areas for improvement (although the timescale did not allow room to implement them). This stage was also helpful in the indentification of specific issues and topics.

Step 4: Face-to-face Interviews: Although I was able to approach quite a few respondents, this step further helped testing and validating the findings and responses to the questionnaire in the context of real time, synchronous discussions. It also helped gain perspective on lived experience of few of the respondents in relation to the WSF.

Step 5: Analysis of Secondary Data: This offered secondary base-line information to undertake descriptive analysis to test and further correlate findings to arrive at a conclusion.

Step 6: Observational Analysis of the WSF Web Site: Offered a necessary side-bar to further contextualize the usage and pattern of engagement of subjects with mediated tools for participation in relation to the WSF.

Copyrights © 2005 Sumaira Sagheer Toor
Masters Dissertation, MA in Global Media and Postnational Communication, School of Oriental and African Studies, London